AI Insights · Timothy · January 2024
Q4 2023 Performance of Top Delivered Meal Kits on iOS in the U.S.
A Sensor Tower analysis reveals the latest trends in the U.S. iOS market for the top 5 delivered meal kits and specialty foods apps in Q4 2023. Downloads and active users data highlight the competitive landscape.
In the fourth quarter of 2023, the delivered meal kits and specialty foods sector on the iOS platform witnessed varied performances among the top apps in the United States. Sensor Tower's data provides a comprehensive look at these trends, offering valuable insights into user engagement and app popularity.
Factor_ Prepared Meal Delivery saw a steady increase in downloads, starting from 25K in late September to a peak of around 52K in the final week of December. Weekly active users showed a similar upward trend, with numbers growing from approximately 213K to 273K over the quarter.
Similarly, HelloFresh: Meal Kit Delivery experienced fluctuations in downloads, with a notable rise to 35K at the end of December. The weekly active users for HelloFresh also varied, initially at 428K and then dipping to around 337K mid-quarter, before rebounding to 371K by the year's end.
Moving on to Vivino: Buy the Right Wine, the app showed considerable revenue growth from 22K USD to over 30K USD in the final week of 2023. Downloads for Vivino ranged from around 9K to 17K, and weekly active users saw a significant increase from 44K to more than 81K, indicating heightened user engagement during the holiday season.
EveryPlate: Cooking Simplified, another app from HelloFresh, had a more modest performance in downloads, starting at about 7K and spiking to approximately 11K in the last week of December. The trend in weekly active users was relatively stable, with a slight uptick from 157K to 171K throughout the quarter.
Lastly, Home Chef: Meal Kit Delivery saw its downloads decrease from nearly 10K to around 2K in mid-December, before rebounding to 4K towards the end of the month. The app's weekly active users mirrored this pattern, initially at 137K, dipping to 111K, and then rising to 135K by year's end.
For more in-depth insights into the delivered meal kits and specialty foods applications market on iOS, Sensor Tower remains the go-to source for detailed analytics and trend identification.
